For agencies, 5–20 people
Openline finds and contacts your ideal clients on your behalf, and passes you every reply that's worth following up. There's no fee at all in month one — you only ever pay a small share of a deal if it actually closes.
How it works
We build and run an outbound pipeline for your agency — the same kind of targeted, researched outreach you'd run for a client, aimed at winning you new business instead.
Starting from the ideal client profile you give us, we compile a list of real companies that match — right size, right industry, right signals (recent funding, hiring a marketing role, a rebrand in progress). Quality over volume: 50 well-matched prospects beats 500 random ones.
Each prospect gets a message written around something specific and true about their business — not a template with their name dropped in. We reach out through whichever channel fits best: email, LinkedIn, or otherwise, then follow up on a measured schedule so nothing goes cold.
Most replies aren't worth your time — "not interested," out-of-office, wrong contact. We filter those out and only pass you the ones showing genuine interest, along with the context you need to pick the conversation up straight away.
Why this works: agencies are usually the worst-marketed businesses in the room. You build funnels for clients all day, but your own new business runs on referrals and whatever's left over on a Friday afternoon. We apply the same rigour you'd sell a client to your own pipeline instead — researched targeting and real personalisation beat mass-blasted outreach, which is why response rates stay high even at small volumes.
Tracked & reported
This only works if you can see it working. You get a running report against every metric below, updated as the campaign runs — not just a headline "leads sent" figure at the end of the month.
| Metric | What it tells you |
|---|---|
| Prospects contacted | The raw volume going out each week — your baseline. |
| Reply rate | Whether the targeting and messaging are actually landing. |
| Qualified reply rate | Strips out "not interested" and auto-replies — the number that actually matters. |
| Meetings booked | Where we hand things over to you. |
| Deals closed | Ground truth — did any of this turn into real business. |
| Revenue attributed | What our percentage is calculated against, shown transparently. |
What counts as "our" lead is agreed in writing before we start — someone who replies with genuine interest and books a call within 30 days of first contact. No grey areas, no arguing over a closed deal months later.
Pricing
There's no base fee in month one — the running cost is entirely on us. The only thing you ever pay is a small percentage, and only on deals that actually close from a lead we sourced. If nothing closes, you owe nothing.
No flat fee at all. Full outreach runs at our cost. If a lead we generate closes into a client, a small percentage of that deal applies — same as every month after.
Once you've seen it produce results: a small flat monthly fee to keep outreach running, plus the same percentage on any deal that closes. If nothing closes, you only pay the base — cancel any time.
The percentage applies to any deal that closes from a lead we generated — including month one, and including deals that grow into ongoing retainers. Exact numbers are set per agency and confirmed with you directly before anything starts.
Questions
Anyone who replies positively to Openline outreach and books a call within 30 days counts as our lead. This gets written down and agreed before month two starts — no grey areas.
Then it costs you nothing. There's no base fee in month one regardless — the only thing you'd ever owe is the percentage, and only if a lead we sourced actually turns into a client.
A short description of your ideal client and a few examples of past clients you've enjoyed working with. That's enough to start building your prospect list.
The percentage applies to that relationship going forward, not just the first invoice — if a lead we sourced becomes a retained client, our share continues to reflect that.
Yes, no obligation either way. If it hasn't produced anything worth continuing for, just let us know.
Get started
Send this over and we'll get back to you within a couple of days to confirm the details — by email, phone, or however's easiest for you.
This sends straight to us — we'll reply by whichever method suits you best.